Digital Marketing Specialist

Purpose of the role The Digital Marketing Specialist is responsible for planning, executing and optimizing digital marketing activities for North Actionsports Group. The role focuses on driving online performance, supporting campaigns, and increasing traffic, engagement and conversions across digital channels. The position works closely with the Marketing Project Manager, Head of Creative Production, Graphic Designer and Athletes manager. Key responsibilities

Define the full paid media plan by campaign: budget allocation by channel (Meta, Google, TikTok), timeline, country, and language

Plan, execute and optimize digital marketing campaigns across multiple channels (organic and paid content, display, email)

Manage and improve paid advertising performance (e.g. Meta Ads, Google Ads) again pre-approved metrics: traffic, reach, engagement…

Work closely with the eCommerce team to align marketing and eCommerce campaign planning, ensuring consistent messaging and coordinated promotional windows

Manage and optimize digital budgets across all active campaigns, tracking spend efficiency and adjusting allocation in real time

Collaborate with digital advertising agencies, managing briefs, timelines, and performance reviews

Collaborate with the Athletes & Ambassadors Manager to source rider and ambassador content for use in paid and organic digital campaigns

Own community management for social media across digital channels, responding to comments, DMs, and fostering engagement

Collaborate with the Creative team to brief high-performing ad creatives tailored to each channel and market

Support product launches and campaign rollouts from a digital perspective, coordinating with the Marketing Project Manager

Collaborate with internal teams to align digital activities with the overall marketing strategy

Result areas

Paid media plans delivered on time per season, per channel, country, and language as defined in the campaign brief

Seamless alignment between digital marketing and eCommerce promotional calendar, with no conflicting messaging windows

Quality and timely sourcing of rider and ambassador content for digital use, in coordination with the Athletes & Ambassadors Manager

Active and brand-consistent community management across all social channels, with measurable response rate and engagement quality

Weekly performance reviews with documented optimization actions, and monthly reporting presented to the Head of Marketing

Competencies and skills

Strong analytical skills and data-driven mindset

Experience with paid media platforms (Google Ads, Meta Ads Manager, etc.)

Understanding of digital funnel optimization

Ability to translate data into actionable insights

Strong organizational and project coordination skills

Hands-on, proactive and results-oriented attitude

Good communication skills and team collaboration

Experience briefing and managing external digital advertising agencies

Strong written communication skills with the ability to maintain brand voice across community interactions

Genuine interest in or active participation in watersports or action sports

Requirements

HBO/WO level education in marketing, digital marketing, communications or business

3–5 years of experience in digital marketing or performance marketing

Experience with paid advertising platforms and analytics tools (e.g. GA4, Google Ads, Meta Ads Manager)

Experience with email marketing tools (e.g. Klaviyo, HubSpot or similar) is a plus

Strong command of English (both written and spoken)

Willing to commute to the office in Katwijk, Netherlands

Interested? Are you interested in taking on this role and becoming part of the next chapter of North Actionsports Group? We would love to hear from you. Please submit your CV and motivation letter to the HR department at [email protected] and [email protected] by the 21st of August 2026.