North Action Sports Group appears to focus on the development and marketing of products related to water sports and outdoor activities, notably kitesurfing, windsurfing, and other board sports. The company's job postings indicate a strong emphasis on e-commerce, digital marketing, and product design, suggesting that it actively engages with consumers through online platforms and is committed to expanding its market presence across more than 70 countries.

The roles outlined in the postings, including internships in e-commerce, digital design, and product development, imply that North Action Sports Group values creativity and innovation in its operations. The company likely prioritizes high-quality, commercially viable products while maintaining a keen awareness of market trends and consumer preferences in the outdoor sports industry.