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Senior Position

Product Graphic Designer

North Action Sports GroupKatwijk, NetherlandsPosted Jan 21, 2026Full TimeSENIOR
36,000 - 48,000 EUR/year

Deal at a Glance

Salary

36,000-48,000 EUR

Benefit

Own the visual identity of an iconic, performance-driven brand

Benefit

Work at the highest creative level — shaping how North products look globally

Description

North  Where engineering meets performance, and details make the difference. About the Role North products are instantly recognizable — bold, purposeful, and built for performance. As Product Graphic Designer – North, you are the creative force behind that recognition. In this role, you own the complete visual identity of the North product collection (excluding Apparel). From wetsuits and harnesses to protection gear, accessories, hardware, and bags, you define how North products look, feel, and communicate at product level. You lead seasonal visual direction, develop graphic systems and color architecture, and ensure every product speaks the North language — clearly, consistently, and powerfully. This role is purely creative: focused on visual design, brand identity, and storytelling. All technical engineering and construction development remain with the Technical Leads and Technical Designers — though you work closely with them to ensure your ideas are production-ready and perform in the real world. Positioned at the intersection of brand, category, and product, you translate high-level creative direction into best-in-class product graphics that elevate North’s presence on the water and in the market. What You’ll Be Working On You’ll lead the visual execution across the full North hardgoods and equipment range, including:
  • Wetsuits
  • Harnesses & impact vests
  • Accessories & bags
  • Hardware & bars
  • Protection & performance equipment
  • (Excluding Apparel) What You’ll Do Creative Direction & Product Visual Identity
  • Define and lead the seasonal creative vision for all North product graphics
  • Own North’s product-level visual identity, graphic systems, and design language
  • Develop seasonal frameworks: mood boards, themes, graphic languages, and signature elements
  • Ensure all product visuals align with North’s brand DNA, tone of voice, and category strategy
  • Maintain a clear boundary between creative ownership and technical execution
  • Color Architecture & Trend Translation
  • Build, manage, and own the annual color roadmap for the North product collection
  • Translate trend research into commercially viable, manufacturable color palettes
  • Balance innovation and freshness with brand recognition and production feasibility
  • Ensure consistent, coherent color application across products, components, and materials
  •  Product Graphics & Visual Execution
  • Create and oversee all product graphics, including:
    • Panel graphics & branding
    • Logos, icons, labels, trims, and markings
    • Prints, patterns, and material expressions
  • Deliver clear, factory-ready visual artwork in close collaboration with technical teams
  • Focus on visual clarity, brand expression, and aesthetic impact, not construction detailing
  • Adapt graphic systems to different product shapes and constructions using technical input
  •  Technical Collaboration (Non-Engineering)
  • Work closely with Technical Leads and Technical Designers to understand materials, construction, and constraints
  • Read and interpret technical drawings, panel layouts, and material specifications
  • Adjust visuals based on technical feedback — without owning engineering solutions
  • Balance creative ambition with real-world production realities
  • Cross-Functional & Creative Collaboration
  • Partner with the Art Director to align product graphics with North’s overall brand vision
  • Collaborate with Category Directors to translate category positioning and commercial priorities into visuals
  • Act as the visual counterpart to Art and Category Directors at product level
  • Align creative intent, timelines, and priorities across brand, category, and product teams
  • Brand Alignment & Creative Governance
  • Maintain and evolve North’s product-level visual guidelines (excluding Apparel)
  • Ensure consistency across collections, seasons, and product families
  • Contribute to cross-category visual frameworks across North product lines
  • Materials, Print & Manufacturing Awareness
  • Apply strong knowledge of print techniques and manufacturing processes
  • Collaborate with factories and suppliers to test and refine visual outcomes
  • Resolve visual challenges related to stretch, distortion, durability, colorfastness, and material behavior
  •  Performance, Testing & Visual Quality
  • Review samples and pre-production runs to validate visual quality and color accuracy
  • Adjust artwork based on wear, performance testing, and real-world use
  • Ensure North’s visual identity holds up — on the water and over time
  • Who You’ll Work With Primary
  • Art Director
  • Category Director – Accessories
  • Category & Product
  • Category Directors (North categories, excluding Apparel)
  • Product Managers
  • Technical
  • Technical Leads
  • Technical Designers
  • Creative
  • Marketing & Creative Team
  • Product Graphic Designers
  • External
  • Factories (wetsuits, harnesses, hardware, accessories)
  • Print & material suppliers
  • Athletes and riders providing product feedback
  • What We’re Looking For
  • 3+ years of relevant, industry-specific experience in senior product graphic design or creative leadership
  • Exceptional product-focused visual design skills with a strong, recognizable aesthetic
  • Deep understanding of materials, construction, and manufacturing constraints
  • Ability to interpret technical input and translate it into strong visual outcomes
  • Strategic thinker with hands-on execution skills
  • Confident creative leader who can guide others and own product-level decisions
  • Passion for water sports, performance products, and brand storytelling
  • Why Join North?
  • Own the visual identity of an iconic, performance-driven brand
  • Work at the highest creative level — shaping how North products look globally
  • Collaborate with athletes, designers, and technical experts
  • See your designs tested, used, and pushed in real-world conditions
  • Be part of a brand that lives on the water and thrives on progression
  • Share your CV and motivation letter with [email protected] by the 31st of January 2026.

    Benefits

    Own the visual identity of an iconic, performance-driven brand
    Work at the highest creative level — shaping how North products look globally
    Collaborate with athletes, designers, and technical experts
    See your designs tested, used, and pushed in real-world conditions
    Be part of a brand that lives on the water and thrives on progression
    Apply for this position

    Looking for experienced professionals to lead and mentor teams.