Senior Product Designer – Kite & Foil

The Role At North, product design doesn’t stop at performance — it looks fast, feels intentional, and tells a story before it ever touches the water. We’re looking for a Senior Product Designer to lead the visual identity of our products across Kite and Foil. From kites and wings to boards, bars, foils, and hardware, you’ll define how North products look, feel, and show up in the world — season after season. This is a purely creative, product-level design role. You won’t be engineering constructions or solving structural problems — instead, you’ll shape graphics, color systems, material expression, and visual storytelling, working closely with technical experts who bring your ideas to life. Sitting at the intersection of brand, category, and product, you’ll translate North’s brand vision and category strategy into bold, confident, and unmistakably North visual design. What You’ll Own Product Visual Identity

Define and lead the seasonal visual direction for all Kite & Foil products

Create and evolve graphic systems, design languages, and signature elements

Build inspiring seasonal frameworks — mood boards, themes, visual narratives

Make sure every product instantly looks like North, without looking like last season

 Color & Trend Magic

Own the annual color roadmap across Kite and Foil

Turn trend insights into timeless, high-performance color palettes

Balance innovation, recognisability, and factory reality

Ensure color harmony across products, components, and materials

Product Graphics & Execution

Design graphics for:

• Kites, wings, boards, foils, bars, hardware, and accessories

Create everything from canopy layouts and branding systems to logos, trims, icons, labels, and micro-details

Deliver factory-ready artwork that’s clear, clean, and production-smart

Adapt graphic systems to different shapes and constructions — without losing impact

Technical Collaboration (Without Engineering)

Work closely with Technical Leads and Designers to understand materials and construction

Read panel layouts, drawings, and specs to inform visual decisions

Adjust and refine visuals based on technical feedback

Push creativity while staying realistic about production

 Collaboration & Creative Leadership

Partner with the Art Director to align product visuals with brand direction

Work side-by-side with Category Directors to support hero products and commercial priorities

Act as the visual voice at product level

Mentor junior designers and raise the overall creative bar

Materials, Print & Real-World Performance

Design with a strong understanding of print techniques and material behavior

Collaborate with factories and suppliers on sampling and visual testing

Solve challenges around stretch, distortion, fading, and durability

Review samples and pre-production runs to ensure everything looks right — on land and on the water

Who You Are

5–7+ years experience in senior product design, product graphics, or a similar creative role

Deeply visual, detail-obsessed, and brand-driven

Comfortable designing for technical, performance-led products

Fluent in turning ideas into clear, production-ready artwork

Confident collaborating with technical teams — without needing to be an engineer

Passionate about action sports, outdoor culture, or performance gear (strong plus)

    Who You’ll Work With

Art Director

Category Directors (Kite / Wing / Foil)

Chief Brand Officer

Technical Leads & Technical Designers

Product Managers

Marketing & Creative teams

Factories, material suppliers, and riders

Why North? Because here, design is not decoration.
It’s how performance is communicated.
It’s how innovation becomes desirable.
It’s how our products stand out before they ever get wet. If you love crafting visual systems that live on real products, survive real conditions, and show up in some of the most exciting places on earth — this role is for you.   If you are interested, please send your Cv to [email protected]